Job Description
DESCRIPTION
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfill and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new products and services in the last mile delivery space. We are doing this by building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages. This role affords an opportunity to work on the cutting edge of innovation, while directly contributing to driving an improved experience for Amazon customers and Delivery Partners.
We're seeking an experienced marketing leader to drive Marketing and Communications for Amazon Flex across the Americas region. This role will lead the development and execution of marketing strategies across the full funnel to attract and retain delivery partners while strengthening the Amazon Flex brand. They will be responsible for designing communications strategies to achieve business objectives, and lead high quality, consistent and thoughtful communications to delivery partners.
Key job responsibilities
• Define the Amazon Flex Americas vision across the full Marketing funnel, from awareness to Loyalty.
• Lead a team of marketing and communications professionals while collaborating with cross-functional stakeholders
• Develop and execute comprehensive marketing strategies across the full Marketing funnel at scale across the Americas regions
• Own growth metrics, acquisition costs, and retention KPIs for the Flex program
• Drive brand awareness and positioning through innovative campaigns and initiatives tailored to Flex target audiences
• Own Paid Media strategy including digital, social, referral, and offline media and optimize channel mix allocation based on performance assessment
• Partner with product, operations, and analytics teams to identify opportunities and drive improvements
• Manage budget and resource allocation across marketing and communications
BASIC QUALIFICATIONS
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Job Tags
Full time, For contractors, Internship, Flexible hours,