PPC delivers instant traffic through paid ads on platforms like Google Ads. It targets specific audiences with precise ad placements, offering measurable ROI. Ideal for quick results, it requires budget management and ad optimization skills. Success is tracked via metrics like CPC and conversions.
Introduction to PPC and ad platforms
Keyword research for paid campaigns
Ad creation and copywriting
Bidding strategies and budget management
Campaign tracking and optimization
Analytics for PPC (Google Ads, Microsoft Ads)
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