Marketing automation streamlines repetitive tasks using tools like HubSpot. It enhances efficiency in campaigns and lead nurturing. Ideal for scaling efforts, it requires tool proficiency. Success is measured by time saved and lead conversions.
Introduction to marketing automation
Tools (HubSpot, Marketo, IFTTT)
Automating email and social campaigns
Lead scoring and nurturing
Workflow design and testing
Measuring automation ROI
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