Job Description

We are seeking a passionate and dedicated Marketing Specialist to join our dynamic team at Scouting America. This position plays a vital role in promoting our organization’s mission and values. In this role, you will be responsible for developing and implementing innovative engaging marketing content strategies across various platforms to reach target audiences and raise awareness about Scouting America’s programs and offerings. You will work closely with the marketing team and other departments to plan, create, and execute marketing campaigns that resonates with our our stakeholders, including donors, volunteers, and community partners. This includes developing content for social media, email marketing, blogs, and other marketing materials. The Specialist will also assist with managing social campaigns, track campaign performance, and provide valuable insights for improvement. This is an exciting opportunity for someone with a deep commitment to our cause who also possesses a creative mindset and strong analytical skills. If you are eager to leverage your marketing expertise in a way that creates meaningful change and supports a mission-driven organization, submit your application. The Marketing Specialist reports to the Director of Marketing Experience.

Responsibilities

• Develop engaging content for various platforms including social media, email newsletters, blogs, print pieces (such as annual reports), recruiting assets, presentation materials and Scouting America websites.
• Assist in managing select campaigns on Scouting America’s social media platforms by creating campaign briefs, campaign content, monitoring engagement, and analyzing performance metrics.
• Collaborate with the Director of Marketing & Brand to plan and execute promotional campaigns and initiatives.
• Work as Marketing’s representative on cross-functional teams to help market initiatives in other parts of the organization.
• Ensure all marketing materials adhere to Scouting America’s brand guidelines and effectively communicate our mission and values.
• Track and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• Assist with various administrative tasks, including managing marketing databases and coordinating with vendors and partners.
• Performs other job-related duties as assigned.

Qualifications

• Three (3) years of experience in marketing, communications, or a related field is required.
• Must pass a criminal history background check.

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