Job Description

Who We Are:

Feetures is an industry leading performance sock brand whose mission is to make products for people in motion to help them perform their best. We have a team-oriented culture where everyone’s voice is valued, and everyone does what it takes to accomplish our goals. We are looking for other highly motivated people who want to make a meaningful contribution to our success.

Position Summary

We’re looking for a data-driven and creative Email & SMS Marketing Coordinator to take charge of our lifecycle marketing strategy. This role is critical in building relationships with customers post-acquisition through thoughtful, timely, and revenue-generating campaigns. You’ll lead execution across Klaviyo and Shopify , owning the strategy and deployment of our retention marketing efforts across email and SMS.

Your Job and the necessary skills to succeed:

• Own and execute the email marketing revenue plan
• Own and execute the email and SMS marketing calendar from planning to performance analysis
• Build, optimize, and manage automated flows (welcome, cart abandonment, win-back, post-purchase, etc.)
• Develop segmentation strategies to improve personalization, LTV, and engagement
• Partner with creative, product, marketing, and e-commerce teams to ensure campaign alignment and seamless user experience
• A/B test subject lines, content, timing, and send logic to optimize campaign performance
• Monitor and report on KPIs including open/click/conversion rates, unsubscribe rates, and revenue attribution
• Manage list growth strategies and ensure list hygiene and compliance (GDPR, TCPA, etc.)
• Maintain consistency in brand voice and tone across all retention channels
• Support customer feedback loops and loyalty initiatives that strengthen customer relationships

Qualifications:

• 2+ years of experience in retention marketing for DTC e-commerce brands
• Deep knowledge of Klaviyo (flows, campaigns, reporting, A/B testing)
• Experience with Shopify , especially as it relates to promotional merchandising and customer journeys
• Strong understanding of lifecycle marketing, LTV, and key retention metrics
• Confident in using performance data to make strategic recommendations
• Familiarity with TCPA/GDPR compliance in SMS and email marketing
• Basic understanding of HTML and email design best practices is a plus
• Strategic thinker with a get-it-done mentality
• Collaborative and communicative across cross-functional teams
• Curious about customer behavior and committed to continuous improvement
• Passion for e-commerce and emerging retention tools/tactics
• Passion for a healthy, active lifestyle

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life & Disability Insurance
• 401(k) with company match

Paid Time Off and Company Paid Holidays:

• Feetures offers 20 PTO days which are available to you on day-one of employment and are available to all employees, no matter your role. After working at Feetures for 5 years, your PTO days will increase to 25 days. These days can be used for vacations, appointments, and sick days.
• Additionally, Feetures offers 10 company paid holidays along with 1 floating holiday to be used at your discretion.

Perks:

• Parking provided (Charotte office and onsite at Hickory office)
• DEIB team
• Employee Engagement team
• Monthly stipend to pursue/maintain an active lifestyle

Our Values:

Passion : Ours is helping people who move perform their best.

Authenticity : We do what we say. We say what we mean.

Thoughtfulness : We care. About our people, our products, our customers, and our community.

Humility : No task is too small. Improvement has no finish line. We win as a team.

Feetures is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reasons protected by law.

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