Job Description

E-Commerce Marketing Specialist 

Department: Marketing Division: Digital Commerce

At Daniel Defense Only the Best Build the Best…

Daniel Defense engineers and manufactures the world’s finest weapon systems and accessories. Our mission to honor God and defend freedom is accomplished by serving customers and providing top quality solutions to our military, law enforcement and civilians that are seeking premium firearms for home defense, hunting, and sport shooting.

As an E-Commerce Marketing Specialist  you will be responsible for the functions outlined below:

Essential Functions: 

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Work closely with the digital, procurement and operations teams to manage stock levels and replenishments on the website.
• Create and maintain Product Detail Pages, Banners, & inventory levels within our website backend/Admin system.
• Manage content on the website to ensure that we are delivering fresh content and providing an engaging customer experience
• Ideate and plan strategic marketing partnerships, programs and opportunities in collaboration with team leads.
• Collaborate with other internal teams and agencies to optimize the website for SEO, conversions and user experience.
• Participate in cross-functional and cross-team projects from inception to completion.
• Develop project plans, timelines, and deliverables, ensuring all milestones are met.
• Analyze data sets to extract actionable insights and identify opportunities for optimization across various aspects of the digital commerce business.
• Own and lead internal meetings, ensuring clear communication and alignment among team members and stakeholders.
• Prepare and present project updates, status reports, and performance metrics to upper management as needed.
• Develop Business Requirement Documents (BRDs) for new features and enhancements.
• Manage custom integrations using APIs between eCommerce platforms, marketing automation tools, ERP systems, CRM software, and other third-party services.
• Assist the Compliance Team in ensuring compliance with data privacy regulations (e.g., GDPR, CCPA) and industry data handling and integration within the eCommerce site.
• Collaborate with the Director of Digital Commerce to develop, maintain, and improve processes and utilize project management tools, documentation, and communication channels to ensure team alignment.
• Communicate effectively with technical and non-technical stakeholders to ensure alignment and successful implementation of projects.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment and a positive work environment
• Other responsibilities as deemed appropriate or necessary by management.

Knowledge, Skills, and Abilities:

• Bachelor's degree in Business, Marketing, Information Technology Computer Science, Information Systems, or a related field; or equivalent combination of education and experience.
• 3+ years of experience in e-commerce and digital marketing
• Knowledge of SEO best practices for eCommerce
• Experience with data visualization tools such as Tableau, Power BI, or Looker, preferred.
• Strong communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Knowledge of eCommerce platforms (e.g., Magento, Optimizely), marketing automation tools (e.g., Mailchimp, ODP/Zaius), ERP systems, and CRM software is preferred.
• Open to monthly travel to HQ, at a minimum.
• Some minimal on-call or after-hours work will be required.
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.
• It is understood employees may be assigned to other departments, functional groups, and/or shifts as deemed necessary by management 

Physical Requirements:

• Must be able to lift and carry awkward items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the normal work day.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment – Daniel Defense is an at-will employer.

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