Job Description

About WEPOWER:

WEPOWER is building a team full of dreamers and doers. Since launching in 2018, we have won $17 million+ in public funding for early childhood education. We have led, supported, and won local and statewide ballot measures that have created dedicated and recurring childcare funding, raised the minimum wage, and mandated paid sick leave. We deployed nearly $1 million in capital and provided coaching and connections to 100+ Black and Latinx businesses. We trained 450+ community members on grassroots organizing, running for office, and designing policy and systems change agendas. We envision a future where systems are accountable to powerful communities that have been historically oppressed and nurture our freedom, well-being, dreams, and joy. We are building a powerful movement led by everyday people, and we have bold plans to get us there. Join us! 

Our team is:

• Fun 
• Focused
• Values-driven
• Community-centered
• Collaborative
• Innovative
• Creative: Lots of brainstorming and imagining what's possible and then chasing each possibility until it is reality!

Position Summary:

The Director of Communications serves as WEPOWER's chief storyteller, strategic message leader, and brand guardian. This role shapes and guides the organization's voice across all platforms, elevating the stories of our members, partners, and campaigns to advance our power-building mission. The Director oversees content strategy, digital engagement, and vendor relationships while managing a communications calendar that supports timely, values-aligned messaging. Core goals for this role include expanding audience reach, increasing engagement across channels, and ensuring clear content development timelines that support rapid response and proactive storytelling.

Responsibilities:

Content Strategy and Creative Direction – 30%

• Works with the WEPOWER team to collaboratively develop an annual communications strategy grounded in a systems change lens
• Identifies opportunities to gather content (photographs, video, quotes, etc.) from our programmatic teams in support of our editorial content strategy. 
• Keeps abreast of local and national happenings, especially in the political and entrepreneurial space, to respond quickly to developments or relevant announcements 
• Tracks “wins” and challenges to share impact throughout the year

Storytelling, Copywriting, & Editing – 40%

• Copywriting for website, weekly newsletters, events, social media, various campaigns, marketing collateral, appeals, and special events
• Manages content development process (stories & copy) for specific advocacy campaigns and partners with other teams to package it for multiple channels
• Creates an approval process and timeline with the CEO to publish all content in a timely and consistent manner
• Performs general editorial and writing to keep the WEPOWER website current, relevant, and engaging for key target audiences and to support key performance indicators for digital engagement
• Identifies opportunities and forms partnerships to further tell the WEPOWER, child care, and economic justice story 

Data Management – 20%

• Ensure consistent audience segmentation and a system for managing event and campaign-focused audience lists
• Integration of email, social media, and SMS strategy
• Manage and improve communications processes and related tools 
• Manage distribution of communications, including mass emails, mass texts, and phone banking via WEPOWER's communications platforms (EveryAction, Strive, etc.) 

Project Management – 10%

Drive effective internal and external management of communications projects and contractors, including those aligned with:

• Social Media 
• Storytelling 
• Web Design 
• Photography 
• Videography

The ideal candidate will have:

• 5+ years of professional writing and editorial experience, preferably for a social impact nonprofit with a demonstrated track record of writing and producing digital and print content for a range of target audiences.
• A diversified portfolio of writing samples is required.
• Track record of using purposeful storytelling to drive organizational impact and business results.
• Experience translating technical source material into accessible, compelling human stories for a general audience.
• Understands storytelling and marketing copywriting trends across varied media types.
• Strong project management skills and attention to detail.
• Familiarity with St. Louis and the region, and education and economic justice initiatives.
• The awareness of Black-led nonprofit challenges, current systemic issues, and sources of technical support and partnerships.
• Able to manage multiple moving pieces with clarity, communication, and advanced planning.
• Proven self-management and team-management skills. 
• The capability to make decisions under pressure. 
• A desire to be part of a collaborative, dynamic team of staff. 
• Deep commitment to racial equity, with self-awareness around privilege, bias, and oppression. 
• The ability to translate into Spanish is a bonus. 

More Information 

Reports to: Chief Executive Officer

Salary: $80,000 - $95,000 annually. This is a full-time exempt position

Location: St. Louis Region 

Benefits include:

• Comprehensive Health Insurance: medical, dental, vision benefits, and affordable family coverage
• 403b Plan: To save for retirement
• Paid Time Off: 10 days of vacation, 8 sick days, 2 weeks off at the end of December, and 8 holidays each year. 
• Paid Parental Leave: New parents get this time to spend with their family - 10 weeks if you've been here a year or more
• Child Care Stipend: Stipend to support childcare for children aged 0 to 5. 
• Cell Phone Reimbursement Benefits: Up to $50/month reimbursement for use of personal cell phone 
• Wellness Stipend: Up to $50/month reimbursement for spending on physical and mental health needs

Process:

The interview process for this role will include a 5-step process, which we expect to take ~1 month after the application deadline. 

1. Submit your application
2. 20-30 minute phone interview with WEPOWER Staff 
3. Submit a performance task and a leadership and behavioral assessment(candidates who make it to this step will receive compensation for their time)
4. Complete a final interview with the hiring team 
5. Reference checks 

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