SEO services enhance a website’s visibility on search engines like Google by optimizing content, structure, and technical elements. This includes keyword research, on-page and off-page SEO, link building, and performance tracking to ensure long-term organic growth and increased user engagement.
Module 1: Introduction to SEO
Understanding search engine algorithms
Importance of SEO in digital marketing
Module 2: Keyword Research
Tools like Google Keyword Planner and Ahrefs
Identifying high-value keywords
Module 3: On-Page SEO
Optimizing meta tags, headers, and content
Improving site speed and mobile usability
Module 4: Off-Page SEO
Building quality backlinks
Leveraging social signals
Module 5: Technical SEO
Site architecture and crawlability
Managing XML sitemaps and robots.txt
Module 6: Analytics and Reporting
Using Google Analytics and Search Console
Measuring SEO performance and KPIs
Module 7: Live Project
Optimizing a real website for search engines
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